Free Practice Questions for Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam

LenoxSoft is using three Marketing Cloud Account Engagement Business Units: United States, South America and Canada. The marketing team for each business unit wants to ensure only certain relevant opportunities sync to their business unit.What should be configured in order to meet this requirement?

• Marketing data sharing rules on contact roles
• Marketing data sharing rules on accounts
• Marketing data sharing rules on opportunities
• Marketing data sharing rules on prospects

What is true about custom redirects? [Choose two answers]

• When a visitor clicks a custom redirect any completion actions associated with the custom redirect will trigger.
• Custom redirects will continue to work if they are deleted in Marketing Cloud Account Engagement.
• When a visitor converts to a prospect completion actions on a custom redirect will trigger
• Custom redirects are great for linking to files or pages you do not host.

When connecting Marketing Cloud Account Engagement for the first time to Salesforce, what is required before records will begin syncing?

• Salesforce B2B Integration user must be created.
• User sync must be enabled in Marketing Cloud Account Engagement.
• The Salesforce connector must be unpaused.
• Salesforce fields must be synced to Marketing Cloud Account Engagement fields.

How many variations of Dynamic Content it is possible to create

• A-Z (25)
• A-C (3)
• 10
• A/B (2)

LenoxSoft uses a Salesforce web-to-lead form on their website for their Contact Us form. They want to integrate this form with Marketing Cloud Account Engagement and the following requirements:Avoid duplicates in both Marketing Cloud Account Engagement and Salesforce.Segment prospects based on form views and submissions. Which lead generation strategy would answer both pre-requisites?

• Maintain the current form
• Use another third-party form
• Set up a form handler
• Replace with a Marketing Cloud Account Engagement form

LenoxSoft just purchased Marketing Cloud Account Engagement and will be migrating to Marketing Cloud Account Engagement from another marketing automation tool. On the initial kickoff call, the Marketing Manager shares their existing tool's contract ends in 3 weeks. Given the accelerated timeframe, what is the recommended first step?

• Install the Salesforce AppExchange Package and verify the Salesforce connector
• Complete the technical setup items and create Marketing Cloud Account Engagement users. Conduct a Strengths Weaknesses Opportunities and Threats (SWOT) analysis of their current marketing strategies
• Export all the data and assets from the existing tool
• Salesforce Connector User has 'Read1 permission to the custom object

Lenoxsoft is transitioning from their current marketing automation platform to Marketing Cloud Account Engagement. They have a landing page that they wish to migrate over to Marketing Cloud Account Engagement and need to understand what steps are involved in order to maintain the page's existing look and feel. What are the necessary first steps to migrate this landing page over to Marketing Cloud Account Engagement while maintaining the page's existing look and feel?

• Import the HTML file into Marketing Cloud Account Engagement and apply it to the layout template
• Create a Marketing Cloud Account Engagement landing page and import HTML from the landing page HTML
• Create layout template and import HTML from the landing page URL
• Import the HTML file into Marketing Cloud Account Engagement and apply it to the landing page

Is it possible to split Dynamic List to other Dynamic Lists?

• True
• False

LenoxSoft has been using Marketing Cloud Account Engagement and Salesforce for one year and have enabled Einstein Behavior Scoring.What guidance should the system administrator give to the LenoxSoft sales team so they can gain context into why their prospects are being scored the way they are?

• To always book a follow up call with prospects and record notes from the call in the Marketing Cloud Account Engagement Notes field for future review.
• To access the B2B Marketing Analytics app so they can look through the campaigns that the prospects have engaged with over the last year.
• To read the behavior score rationales to gain additional context around positive or negative reasons a prospect is scored the way they are.
• To read the lead score rationales to gain additional context around positive or negative reasons a prospect is scored the way they are.

LenoxSoft has found that the conversion rates on their paid search ads that direct to the home page on the LenoxSoft website are surprisingly low.What should be recommended to increase the conversion rates on the paid search ads?

• Develop custom redirects in Marketing Cloud Account Engagement to use on the paid search ads.
• Create new content for the paid search ads that direct to the home page.
• Place additional navigation on the LenoxSoft home page.
• Direct traffic from the ad to a Marketing Cloud Account Engagement landing page instead of the home page.